Digital Recruiter Podcast

Digital Recruiter Show: The Secret to Captivating Content

This Digital Recruiter Show is a masterclass in crafting compelling content that resonates with your audience. Hosts Clark and Kevin are recruiting wizards who share their secrets for creating posts that tap into the emotions and daily challenges of hiring managers. Their approach? Ditch the bland, one-size-fits-all messaging and get hyper-specific by truly understanding your target's pain points, fears, and aspirations.
With real examples and live writing workshops, Clark and Kevin demonstrate how to weave vivid storytelling and empathy into your content. They dive into the "whys" behind an effective hook, the power of creating curiosity gaps, and the importance of interacting with your audience. But most importantly, they remind us that great content starts with being insatiably curious about your clients and candidates. It's about peeling back the layers to capture the authentic human experiences that make your market sit up and take notice. Tune in to learn a content strategy that builds trust, memorability, and most importantly - results.
 
Book a call today at digitalrecruiter-us.hbportal.co/public/introcall
This Live was originally recorded on 2/2/24 via LinkedIn, Tune in every Monday and Friday at www.linkedin.com/in/clark-willcox
For more information about Digital Recruiter, click HERE ---＞ https://linktr.ee/thedigitalrecruiter 

Digital Recruiter Show: Writing captivating hooks

In this episode, Clark and Kevin dive deep into the crucial art of crafting captivating hooks for your social media posts. They emphasize the importance of urgency, usefulness, uniqueness, and ultra-specificity when it comes to grabbing your audience's attention in those precious first few seconds. With the modern consumer bombarded by an endless stream of content, these experts provide invaluable strategies to ensure your message stands out and resonates with the right people.
Tune in to learn how to leverage the power of teach-back, peer insights, and systematic repurposing to maximize the impact of your content. Whether you're a recruiter struggling to find top talent or a marketer aiming to drive more leads, this conversation is packed with actionable tips to take your online presence to new heights. Don't miss out on the opportunity to gain a competitive edge and connect with your ideal audience in a meaningful way.
Book a call today at digitalrecruiter-us.hbportal.co/public/introcall
This Live was originally recorded on 1/29/24 via LinkedIn, Tune in every Monday and Friday at www.linkedin.com/in/clark-willcox
For more information about Digital Recruiter, click HERE ---＞ https://linktr.ee/thedigitalrecruiter 

#34- Agency Owner + Author, “Don’t Suck at Recruiting” with Bill Brown

Episode Summary
In this episode, Clark talks with Bill Brown, the founder of Think People.Culture and author of the acclaimed book "Don't Suck at Recruiting," showcases his no-nonsense approach to building successful partnerships with clients.
From the importance of prioritizing the candidate experience to the art of pushing back on unreasonable demands, Bill's insights challenge the status quo and provide a roadmap for recruiters and HR professionals looking to stand out in a crowded industry. His journey, from starting in retail to becoming a respected leader in the field, underscores the value of authenticity, direct communication, and a relentless focus on delivering results. 
From putting yourself out there as an introvert, talking through the boom writing process, and  growing fruit trees in Portugal, Clark and Bill cover an array of topics. 
Whether you're a seasoned recruiter or new to the game, this conversation offers a refreshing perspective on how to navigate the ever-evolving landscape of talent acquisition and management.
 
Bill’s Bio
Bill is an HR Executive, author, avid traveler, devoted husband, and proud dog dad. His book, "Don’t Suck at Recruiting: Strategies and Techniques For Creating A Better Candidate Experience" is a must-read for leaders looking to revolutionize their hiring process (available on Amazon). With two decades of experience, Bill has played a key role in enhancing Organizational Effectiveness and leading Change Management efforts across diverse industries.
As Principal and Chief People Officer of Think People.Culture, Bill is an HR consultant that specializes in bridging the gap between ad hoc HR services and building fully scaled-up teams for startups and established companies. His unique blend of strategic thinking, empathetic insights, and engaging style allows him to tackle the HR challenges that keep you up at night. Whether attracting top talent, enhancing your Workplace Culture, or preparing for the Future of Work, Bill has you covered. He is highly focused on Employee Experience, Candidate Experience, the Future of Work, and Fractional HR.
Bill is a mix of "kumbaya," no-nonsense, and data-driven. He believes in providing candid feedback and guidance with honesty and straightforwardness, all while maintaining a strong sense of empathy. At his core, he deeply cares about employees. With his business acumen, he understands the delicate balance between people and sustainable success.
You can find Bill on LinkedIn or check out his website at https://thinkpeopleculture.com/ or check out his book at  https://thinkpeopleculture.com/buy-my-book/
For more information about Digital Recruiter, click HERE ---＞ https://linktr.ee/thedigitalrecruiter  
Book a call today at digitalrecruiter-us.hbportal.co
 

Digital Recruiter Show: Content Creation

Attention Recruiters and Content Creators! Are you struggling to create content that captivates and converts your target audience? Look no further - Clark and Kevin have the secrets to crafting compelling LinkedIn posts that drive results.
In this insightful discussion, they dive deep into the essential questions you must ask yourself before putting pen to paper. From understanding your audience's pain points to mapping out a clear transformation, these strategies will help you cut through the noise and connect with the right people. But the real gold lies in their practical advice on crafting an irresistible hook and structuring your posts for maximum impact. Don't miss your chance to learn from the masters - tune in and get ready to level up your content game!
Book a call today at digitalrecruiter-us.hbportal.co/public/introcall
This Live was originally recorded on 1/25/24 via LinkedIn, Tune in every Monday and Friday at www.linkedin.com/in/clark-willcox
For more information about Digital Recruiter, click HERE ---＞ https://linktr.ee/thedigitalrecruiter 

#33- Leveraging your Podcast into New Clients with Adam Posner

Episode Summary
Adam now runs his own successful agency, NHP Talent Group, leveraging his expertise to help clients find top talent. 
How he figured out how to get his best clients, is the real gold. 
It was podcasting that really opened the doors on client acquisition. 1.7 million downloads later, Adam breaks down how to approach building out your podcast, how long it takes to hit those benchmarks and start getting clients from it.
Adam brings a wealth of experience from his previous roles at major companies like American Express and SiriusXM, where he honed his skills in account management, customer service, and building client relationships. He talks about how he was able to tap into that network to start getting some huge personalities. 
He’s interviewed big names such as Kevin Smith (Clerks & Dogma), NHL Hall of Famer Chris Pronger, Chris Jericho (WWE) & Tucker Maxx (Author)
From embracing an abundance mentality and cultivating a rock-solid network, to mastering the art of the pitch and handling clients with finesse, Clark and Adam hold nothing back. They peel back the layers on pricing models, optimizing your most precious commodity (time), and jaw-droppingly reveal how to transform podcasting into a powerful business growth engine. 
 
Adam’s Bio
Prior to pivoting into the world of recruiting, Adam spent 15 years working within the NYC advertising and marketing industry. He has lead account management and digital strategy at American Express, SIRIUS XM and digital ad agencies in NYC like VaynerMedia and EP+Co for major Clients like Verizon, Pepsi and British Airways. 
This has instilled him with a unique perspective when working with candidates to truly understand their Career DNA and ensure a good fit on both sides of the recruiting equation. In addition, he brings expert advisory around the Talent Acquisition process, employer branding and recruitment operations.
He has built a strong reputation by always putting relationships first, while balancing his Clients business needs and Candidates career goals. Adam is truly a power connector. He identifies opportunities, synergies and connects the dots.
 
Check it out below and make sure to subscribe to the POZCAST as well.You can find Adam on LinkedIn or check out his website at https://www.nhptalentgroup.com/ and the POZCAST https://www.thepozcast.com/ For more information about Digital Recruiter, click HERE ---＞ https://linktr.ee/thedigitalrecruiter Book a call today at digitalrecruiter-us.hbportal.co

Digital Recruiter Show: Prospecting For New Clients

Prospecting for new clients is the lifeblood of any recruiting agency, but are you doing it effectively? In this highly actionable session, prospecting masters Clark and Kevin peel back the curtain on their proven strategies for laser-targeting ideal clients and accounts using LinkedIn's Sales Navigator. They demonstrate step-by-step how to leverage powerful filters to rapidly build tailored lists of decision makers at companies perfectly aligned with your niche and value proposition. But generating leads is just the start - Clark and Kevin also share their top tips for crafting messaging that cuts through the noise and sparks engaging conversations. With their insights, you can kiss the "spray and pray" approach goodbye forever.
While their tactical sales nav mastery is impressive, the true gold lies in Clark and Kevin's mindset-shifting insights around owning your niche, qualifying prospects, and building unshakeable confidence in your services. They underscore how systematizing your outreach preserves mental energy for the real revenue-generating activities of meetings, negotiations and closes. Whether you're a solo recruiter or an agency leader, their wisdom will leave you questioning why you haven't made these "slow down to speed up" activities your top priority long ago. Tune in and allow these prospecting heavyweights to be the catalyst for your breakout year.
Book a call today at digitalrecruiter-us.hbportal.co/public/introcall
This Live was originally recorded on 1/23/24 via LinkedIn, Tune in every Monday and Friday at www.linkedin.com/in/clark-willcox
For more information about Digital Recruiter, click HERE ---＞ https://linktr.ee/thedigitalrecruiter 

#32- Elevating the Candidate Voice: Masoud Ardestani’s story from Meta to Rapha

Episode Summary
In this insightful episode, Clark sits down with Masoud Ardestani, the founder of Rapha - a platform that helps recruiters and hiring managers get high-fidelity signals from applicants without picking up the phone. Masoud's origin story is one that many can relate to - struggling to stand out during the job hunt despite an impressive background. From this pain point, the idea for Rapha was born.
 
Masoud and Clark dive deep into the value Rapha provides by allowing candidates to control the narrative and convey their full story beyond just a resume. They discuss how Rapha enables asynchronous collaboration between recruiters and hiring managers, streamlining the process while ensuring cultural fit. With AI integrations on the horizon, Rapha aims to transcribe audio submissions, provide question prompts, and even shortlist candidates. As Masoud states, "In the future of hiring, resumes will be an afterthought" - tune in to learn how Rapha is pioneering this paradigm shift.
Masoud’s Bio
Recruiting was a human-to-human transaction, but sadly, it had been lost in translation. Masoud was here to change that.
He was on a mission to redefine how humans are hired. By leveraging the power of technology, he sought to bring back the personal connection, the emotions, and the true character behind each applicant. His innovative platform empowered companies to move beyond traditional resumes and embrace a more holistic approach to talent acquisition.
Masoud believed that by listening to candidates' stories, he could unlock their true potential and discover the hidden gems that traditional methods often overlooked. He was determined to transform the recruitment process through a more personal and insightful approach.
You can find Masoud on LinkedIn or check out his website at https://www.withrapha.com/home 
For more information about Digital Recruiter, click HERE ---＞ https://linktr.ee/thedigitalrecruiter  
Book a call today at digitalrecruiter-us.hbportal.co
 

Digital Recruiter Show: Crushing Your Sales Goals

Crushing Your 2024 Sales Goals: A Masterclass from The Digital Recruiter Show
If you're a recruiter aiming to smash your sales targets in 2024, you won't want to miss the gems dropped by Clark, Kevin, and Keely on The Digital Recruiter Show. This power trio breaks down the art of crafting a bulletproof sales plan that aligns content marketing with a strategic prospecting approach. From identifying the right target accounts to nurturing relationships through value-driven outreach, they provide a roadmap for sustainable success in the ever-evolving recruiting landscape.
The key takeaways? Success lies in the "boring basics" – meticulously executing the fundamentals with consistency. Like championship sports teams, top-performing recruiters embrace a growth mindset, continuously learning and adapting their tactics. They let go of energy-draining prospects, focusing efforts on high-potential clients. By breaking lofty goals into actionable steps, the mundane transforms into an exciting journey of progress. Whether you're a seasoned pro or just starting out, Clark, Kevin, and Keely's masterclass is a must-listen for any recruiter hungry to uplevel their sales game in 2024 and beyond.
Book a call today at digitalrecruiter-us.hbportal.co/public/introcall
This Live was originally recorded on 1/19/24 via LinkedIn, Tune in every Monday and Friday at www.linkedin.com/in/clark-willcox
For more information about Digital Recruiter, click HERE ---＞ https://linktr.ee/thedigitalrecruiter 

#31- Culture over Commission: How Theresa Balsiger & Carex are Disrupting the Agency Model

Episode Summary
Theresa Balsiger, Vice President of Candidate Relations at Carex Consulting Group, shares her wealth of insights on cultivating a phenomenal company culture and delivering an unparalleled candidate experience. With 16 years of recruiting under her belt, including stints in executive search and staffing, Theresa's been there, done that - and lived to tell the tale.
 
Her secret sauce? A team-centric, performance-driven environment that ditches the cutthroat commission model in favor of a profit-sharing program that incentivizes collaboration, not competition. Theresa breaks down how data tracking, automation tools, and a casual, friendly approach are key to keeping candidates engaged without ghosting. From qualifying roles with candor to planting "karma seeds" that bear referral fruit, this is a must-listen for any agency owner or recruiter looking to scale sustainably while staying true to their values.
 
Theresa’s Bio
Theresa's passion is the story behind the resume. People fascinate her. Business is personal for Theresa, whether she is hiring a key player to take an organization to the next level, or working with a candidate considering their next career move. She has the privilege of connecting top talent with the best opportunities in their field. Nothing makes Theresa happier than talking with an employee who loves their job and a company who is achieving new heights because they have the right talent on board. When Theresa is not talking with candidates and partners, she can be found frequenting Madison's excellent breakfast spots. Coffee is a way of life for her (she has three boys under the age of 10!)
You can find Theresa on LinkedIn or check out her website at https://www.carexconsulting.com/ 
For more information about Digital Recruiter, click HERE ---＞ https://linktr.ee/thedigitalrecruiter  
Book a call today at digitalrecruiter-us.hbportal.co

Digital Recruiter Show: Transforming Your Agency

Are you a recruiter or agency owner struggling to attract the right clients and candidates? Look no further than the wisdom shared by Clark and Kevin in this engaging live show episode. These industry veterans reveal a game-changing approach that combines empathy, psychology, and a systematic process to transform your business.
With a wealth of experience and a genuine passion for solving problems, Clark and Kevin break down the intricate steps of building a successful recruiting agency. From crafting a compelling brand identity to mastering the art of LinkedIn outreach and content creation, they leave no stone unturned. Their insights on nurturing accounts, consistency, and developing unshakable confidence will undoubtedly resonate with anyone seeking to elevate their agency's success. Tune in to this episode and unlock the secrets to attracting your dream clients and candidates effortlessly.
Book a call today at digitalrecruiter-us.hbportal.co/public/introcall
This Live was originally recorded on 1/12/24 via LinkedIn, Tune in every Monday and Friday at www.linkedin.com/in/clark-willcox
For more information about Digital Recruiter, click HERE ---＞ https://linktr.ee/thedigitalrecruiter