#59- Stop Selling, Start Attracting: How Recruiters Can Build a Personal Brand That Brings Clients to You

Episode Summary

Most recruiters are struggling with business development because no one knows who they are.

In this episode of the Digital Recruiter Podcast, Clark Wilcox sits down with Kelli Schutrop, CEO of Thoughtful Resound, to talk about the power of thought leadership, content marketing, and authentic sales strategies in recruiting. Kelli shares her journey from agency marketing to consultative sales, breaking down how recruiters and agency owners can attract inbound clients without relying on cold outreach.

Kelli and Clark dive into the biggest mistakes recruiters make with LinkedIn, why so many sales teams feel like they have to choose between selling and marketing, and how a consistent personal brand can drive better, higher-quality leads. They also discuss the power of credibility, insight, and relatability in content—plus the simple strategies any recruiter can use to start getting noticed today.

If you’re tired of feeling invisible in a crowded market, this episode is packed with real, actionable insights on how to stand out, build trust, and attract the right clients without the hard sell.

 

Kelli’s Bio

Kelli Schutrop is a dynamic revenue growth leader and the CEO & Founder of Thoughtful Resound, a fractional sales and marketing leadership consulting firm. She has devoted her expertise to unlocking new revenue streams for growing B2B companies through innovative sales, marketing, and thought leadership strategies.

Her passion lies in accelerating business growth, supported by a vast skill set that spans digital and brand marketing, consultative selling, on-camera hosting, and public speaking. Kelli's professional journey is marked by achievements including scaling startups, building marketing functions, establishing sales structures, and consulting business leaders across the country on strategic growth.

Beyond her role as a sales and marketing leader, Kelli is actively engaged in fostering industry connections and sharing insights on a global scale. She is a four-time LinkedIn Learning course instructor, regularly conducts speaking engagements, organizes fireside chats with industry luminaries, and has contributed her expertise to various boards and committees.

Kelli studied Public Relations and Marketing at the University of Northwestern–St. Paul and brings her enthusiasm for business and connection into every conversation. Additionally, she has a young, adventurous family that adds richness to all aspects of life.

 

You can find Kelli on LinkedIn or at Kelli@thoughtfulresound.com

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